Microsoft is running a campaign attempting to reboot it’s image following Apple’s ripping of them.
The “I’m a PC, I’m a Mac” Adverts towed the line between trendy-ness and complete and utter smugness. In its rebuttal, Microsoft has decided to focus on the smugness, refusing to inject any trendy-ness into their image.
They try and explain how PC’s aren’t all dorkazoids with glasses like Apple tried to persuade us. But instead they have tattoo’s, they’re environmentalists, rappers, fishermen….a wide variety of people brought together by not only their love of PC’s but also their own self satisfaction.
To be really out of the box Microsoft showed how even Mixed Martial Artists use PC’s. WOW! That means they can use computers, rather than just communicating by eating each others faces and headbutting lamp posts? Who knew?
So they got Rashad Evans to declare he’s a PC.
If any UFC fighters was a PC it would clearly be Rashad Evans. Microsoft clearly saw his fight with Chuck Lidell and thought ;this is the kind of young, dynamic up and comer we need” They then signed the contract and when Apple heard I wouldn’t bet on them smugly sending a tape of Rashad v. Tito or Rashad v. Bisping to Mr. Gates.
It even bores me to talk about how boring he is. He isn’t even that smug and if this feud is about anything other than who’s the most smug then I’ve clearly missed something.
But Microsoft could pull this out of the graveyard yet. Microsoft would be missing a trick if they don’t hire a nerd like Charles McCarthy, have him come out with an Apple t-shirt on and then have Rashad annihilate him/sit on him for three rounds.
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