
World Wrestling Entertainment is making it’s eleven billionth attempt to shoehorn itself into mainstream psyche, after its last jaunt in the late 90’s. Instead of building their stars correctly, they are throwing a fortune behind a individual famous outside of the arena of Sports Entertainment. They tried it with K-Fed, they tried it with Donald Trump but now they are trying it with Floyd “Money” Mayweather.
The buzz appeared first with “Hulkamania” and then the New “Attitude” era in WWE. Both of these era’s were inherently original. Nobody had seen a concept as unique as “Sports Entertainment” in the 80’s. However, it did not age well so slowly regressed into a goofy state in the early 90’s. Come the mid-90’s with the New World Order and the Attitude Era, wrestling was original again. The “attitude” which they were selling could not be seen anywhere else on television and it fitted with the tone of society at the time. Wrestling is cyclical and it is due another buzz period.
These days however, society is cynical. Everybody has so much choice that people get very bored easily. That is why people do not take well to the WWE showing them exactly the same thing every week. As UFC shows WWE how exciting surprises can be, the WWE continues to have the same untouchables on top of the show. Randy Orton, Batista and John Cena are company made guys whose rise to fame was far from organic but was instead forced down the viewers throat.. HHH is the ultimate second banana. Great as a villain/auxiliary character, but when the faith in wrestling is put on his shoulder it’s the WWE’s answer to “Joey”. Edge is the perfect replacement for HHH in the lead villain role but they don’t have a Rock or an Austin who can bring out the best in him. Undertaker is a bit like an Aerosmith concert. You and your friends would discuss going to see the gig for ages because it has tremendous novelty value, but if you went you would just end up feeling disappointed if that was in 2008, the best that rock music had to offer.
Mayweather will bring obvious comparisons of Mike Tyson’s appearance in wrestling. It is however completely different because Mike Tyson was “giving the rub” to Stone Cold Steve Austin by eventually siding with him. They therefore took somebody who was on the cusp of superstardom and put him over the edge. Tyson was also a far more notorious, infamous and indeed, famous figure than Mayweather.
With Mayweather, instead of bringing him in to feud with somebody on the cusp of stardom and therefore, giving him “the rub” ie. M.V.P. or Jeff Hardy , they are instead giving it to somebody, The Big Show, who a) only recently came back from injury induced retirement, b) His freakish size means his sell by date is growing ever closer. c) Has attempted to be pushed as a top dog for years and years but has only really looked at home as somebody who is a middle of the road bad guy who can be called upon when needed to go on a hot streak. He is not the future of the company. Nobody will see the Big Show fighting Mayweather and think “HEY….WAIT A MINUTE…A 7 FOOT TALL GUY…WRESTLING’S AWESOME”.
Mayweather will appeal to some of the much talked about 18-30 demographic, who will see some novelty and nostalgia in ordering a P.P.V. They will not be sucked in however due to the fact that increasingly WWE is built for children, not even very clever children. Recently the WWE ran a competition to its fans for a new slogan and I’m surprised they didn’t go with “WWE: Written by immature adults for idiot children”. It would then do exactly as advertised for once instead of sucking the fan in as it constantly does only to slap them in the face with a series of tasteless storylines which are completely insulting to the intelligence of even the most simple minded.
My wrestling interest/depressing obsession has dwindled recently, but they still have some odd psychological hold over me. Despite the fact when I watch it I feel as if I’m being punched in the face, I still defend it to outsiders. I would however, never urge anybody to watch it who hasn’t before. I would feel embarrassed.
I watched RAW in its entirety for the first time in about 6 months on Monday. I can’t believe the WWE does not feel a stinging feeling of shame about trying to get mainstream America to latch on to the WWE with the help of Floyd Mayweather and then presenting this.
If I could sum the WWE up in one sequence from Monday’s broadcast it would be this: Maria, who is posing for Playboy in the WWE’s annual “Diva” shoot in Playboy, came out accompanying the often hilarious Santino Marella to the ring. Santino Marella was teaming with Carlito to fight the tag team champions. Hardcore “I can’t believe he’s not still jobbing” Holly and Cody “I can’t believe Dusty Rhodes’ son has so little charisma” Rhodes. The senile Jerry “The King” Lawler spent the entire match where he is meant to be doing colour commentary, literally begging Maria to come to sit beside him. In his high pitch squeal he asked Maria to come and sit beside him not once, but fourteen times, literally. The funniest thing about this is that Vince Mcmahon is clearly in the headset telling him that this is what the fans want.
WWE: Come for the boxer from the heart of pop-culture, stay for the senile old man creepily verbally abusing a young woman over and over again.
The WWE then presented the entirely original storyline of whether John Cena and HHH could co-exist as a tag team. I wonder if prior to Lidell v. Rampage, they had to team up and fight Rashad Evans and Matt Hammill about eleven times before they fight, and then they repeated this for every main event for the next year, if anybody would care about the UFC. I doubt it.
WWE also presented Paul Burchill in his new gimmick. Paul Burchill is an incredibly talented British Wrestler who has been off television for about two years because Vince Mcmahon didn’t understand his previous gimmick of a Johnny Depp style pirate. But after two years of deliberation, the WWE caught lightning in a bottle and went for the always classic, ambiguous incest storyline between Burchill and his sister. You can’t put a price on creativity.
New fans would also be enticed by the Vince Mcmahon storyline. Yes Vince Mcmahon is still on TV. Only this time he’s updated it. After about 100 attempts to redo his feud with Stone Cold, v. Cena, v. HHH, v. HBK, v. Bobby Lashley, etc, or one of his many sexual deviancy storylines with Candice Michelle, with Trish Stratus, with Melina etc. Vince has moved with the times and created a storyline where he gets to abuse a midget who he claims is his son and the midget acts like a child. Either because the WWE thinks so little of its fans that they believe they couldn’t comprehend a small person being an adult, or that Vince just saw Austin Powers 2 for the first time. If you think this is awful, at least be thankful Vince hasn’t made an attempt to begin one of his incest storylines, but it shouldn’t be long before the next time you are channel hopping and Vince is pounding away on Hornswoggle. There was already a hint of sexual tension in their “Kiss My ass” segment a few weeks ago (don’t ask)
Vince Mcmahon’s recent bout of promotion with the help of Mayweather is a lot like getting Mayweather to promote a sports drink. But when you buy it, it’s not a drink that helps you with sports performance. It’s urine. But you just paid 40 dollars for it. So you drink it, and it’s disgusting. But you still have an inherent need to defend why you spent all that money on it. If a lot of people buy this ppv because of Mayweather. it’s opening up the dirty little secret of wrestling fans to the masses so there is literally no way to defend how awful it is. Mayweather could be the final nail in the coffin of WWE, as loads of borderline fans tune in and are reminded why they stopped watching.